A California Democrat wants to make healthy food easier to spot with what would be the country’s first state-certified seal for foods that are not ultraprocessed.
“It’s something that we have seen that has worked really well with the organic label,” said Assemblymember Jesse Gabriel of Encino, who introduced the proposal. “It’s simple, it’s clean, people understand what it means, and then consumers can make a choice for themselves and for their families.”
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The bill builds on a broader push in California to regulate ultraprocessed foods.
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