Climate drag fans have taken to social media demanding that Patagonia drop its trademark infringement lawsuit against drag artist and environmental activist Pattie Gonia.
In 2025, Pattie Gonia filed a trademark application for exclusive rights to use her brand to sell merchandise and to promote activism and online marketing.
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In a suit filed in January, outdoor company Patagonia claimed that Pattie Gonia violated a previous agreement regarding the use of its name and logo.
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